January 23, 2008
BofA boosts its NASCAR incentives (The Charlotte Observer)
A sharp drop in profits isn’t keeping Bank of America from pursuing NASCAR fans as new customers. The Charlotte-based bank on Tuesday announced it was more than doubling the number of drivers featured in race-themed accounts. The bank also will boost its NASCAR rewards program, providing more access to drivers and behind-the-scenes experiences. “Imagine playing a round of golf with your favorite …
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