July 17, 2008

A look at Anheuser-Busch’s sports marketing, from NASCAR to cage fighting (Minneapolis-St. Paul Star Tribune)

BEIJING OLYMPICS 2008: Budweiser is the official international beer sponsor of the games, and official beer sponsor of the National Olympic Teams in 25 countries; Anheuser-Busch is the exclusive alcohol and non-alcohol, malt-based beverage of the telecast on NBC, Telemundo and cable properties.

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