1 Good Reason: Employees and others interested in the company will know the status of projects and developments affecting the company on a near real time basis.
2nd Good Reason: Shows the world a more human side to the company
3rd Good Reason: Position company developments, products and actions and events that might affect for the public and media on a near real time basis.
And I've got more. Here's an article with 5 reasons.
5 Reasons To Launch a Business Blog
Why Entrepreneurs Should Join The BlogospherePosted by BR at November 9, 2006 08:53 AM
While a website is a good idea for every business seeking the widest clientele possible, a weblog (also known as a 'blog') can even do more wonders.
If you have a business and it is operating without a blog (or worse still, stuck without a web address of its own), here are some things to think about while you ponder what a blog can do for you and your business.....