Sending a legitimate email marketing campaign is increasingly getting more difficult and more costly to implement. When I sent my first email marketing campaign many years ago, I rented a targeted opt-in list, wrote the copy and hit the send button. That ease of use led to abuse by unscrupulous people and to the problems email marketers are facing today.
When deciding to send email marketing messages in today's climate, you need to be aware of at least these seven issues.
1. Sender ID
2. CAN SPAM ACT
3. Blacklists
4. Known Sender
5. Email Filters
6. Bonded Sender Program
7. Cost of Sending Email
These are seven strong reasons for any marketer to at least consider testing RSS advertising. Sending your message to a group of targeted opt-in consumers can be easy again - simply find a targeted opt-in RSS feed and hit "send". RSS shifts the power to the consumer and publisher. The nature of RSS and its one-click unsubscribe functionality makes this new marketing medium self-policing - no need for filters or government intervention. Turn to RSS advertising and return to sanity.
Originally posted by Bill Flitter from Pheedo, ReBlogged by Bob on Aug 30, 2004 at 09:33 PM